Lunch Crunch
DELIVERABLES: BRAND IDENTITY AND PACKAGING DESIGN
The ‘Creativity Design Innovation’ module during my masters required my team to develop a product that does not already exist in the market. Out of the 17 goals listed by the United Nations Department of Economic and Social Affairs Sustainable Development, this product focuses on the 11th goal, that is, sustainable cities and communities. In order to create a sustainable impact through a product, the team developed a protein bar named “Lunch Crunch” that uses SCP’s as the base ingredient.
As the design lead for the Tern One Creativity Project, I steered the team in developing a standout brand identity and groundbreaking packaging for our prototype product. Guiding the creative process, I fostered an environment of innovation, resulting in a fresh take on commercial design.