The ‘Creativity Design Innovation’ module during my masters required my team to develop a product that does not already exist in the market. Out of the 17 goals listed by the United Nations Department of Economic and Social Affairs Sustainable Development, this product focuses on the 11th goal, that is, sustainable cities and communities. In order to create a sustainable impact through a product, the team developed a protein bar named “Lunch Crunch” that uses SCP’s as the base ingredient. As the design lead for the Term One Creativity Project, I steered the team in developing a standout brand identity and groundbreaking packaging for our prototype product. Guiding the creative process, I fostered an environment of innovation, resulting in a fresh take on commercial design.
Deliverables : Logo design
Throughout two terms of studying MSc Marketing Strategy and Innovation, I applied my skills in branding to design a compelling identity for our study group. The carefully crafted brand not only distinguished us but also garnered attention during pitches and presentations. Professors and founders recognized the strategic alignment, showcasing my ability to seamlessly integrate coursework with practical applications in branding, thereby elevating the study group's profile.
Deliverables : Logo design
Throughout two terms of studying MSc Marketing Strategy and Innovation, I applied my skills in branding to design a compelling identity for our study group. The carefully crafted brand not only distinguished us but also garnered attention during pitches and presentations. Professors and founders recognized the strategic alignment, showcasing my ability to seamlessly integrate coursework with practical applications in branding, thereby elevating the study group's profile.
Deliverables : Logo design
Together
Together's mission is to be both a connection point for all the couples seeking solace, insight, and resources, and an efficient, effective channel for navigating the often daunting experience of finding treatment for behavioural and mental health. Being a new brand, they needed an elegant and unique brand identity. The expressive typography emphasises storytelling and a pattern language adds depth and warmth to the brand. The heart of the brand is in 'to' written as '2' symbolising how it takes the efforts of two and not one alone.
Deliverables : Logo design
Moo Shop
Moo Shop is a new age brand of jewellery and accessories for both men and women. The task was to create a modern and neat logo for the brand and make it universal and suitable for further business activities under the same brand. As the brand focuses on non- traditional jewellery, I brought out a more minimalist air to the identity's details and presentation.
Deliverables : Logo design
